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Privacy Policy

Last updated: 11 April 2026

Who we are

AgentCraft is an AI automation consultancy operated by Miles Willies, based in Stratford-upon-Avon, United Kingdom. Our website address is agentcraft.uk. For any privacy-related queries, contact us at contact@agentcraft.uk.

What data we collect

When you use our contact form, we collect:

  • Your name
  • Your email address
  • Your company name (if provided)
  • Your message content

When you use our AI chat widget, we process your messages to generate responses. Chat messages are not permanently stored.

If you accept analytics cookies, we collect anonymised usage data via Google Analytics 4 (measurement ID: G-T2TZT51EQR), including pages visited, time on site, and general location (country/city level).

How we use your data

  • Contact form submissions: To respond to your enquiry, provide a quote, and communicate about potential projects. We may use AI (Anthropic Claude) to draft initial responses, which are reviewed by Miles before sending.
  • Analytics: To understand how visitors use our site and improve the experience. Analytics only run if you accept cookies.

Legal basis for processing

We process your data under the following lawful bases (UK GDPR):

  • Consent: For analytics cookies (you can withdraw consent at any time by clearing your browser cookies).
  • Legitimate interest: For responding to contact form enquiries and providing our services.

Who we share data with

Your data may be processed by the following third parties:

  • Resend — email delivery service (to send and receive emails)
  • Anthropic — AI service (to draft responses to enquiries and power the chat widget)
  • Supabase — database hosting (to store enquiry data securely)
  • Google — analytics (only if you accept cookies)
  • Vercel — website hosting
  • Telegram — messaging (enquiry notifications to the business owner)

We do not sell your data to any third party. We do not share your data with anyone not listed above.

How long we keep your data

Contact form enquiries are retained for up to 12 months after your last communication with us. After this period, your data is deleted. Analytics data is retained according to Google Analytics default retention settings (14 months).

Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to processing of your data
  • Request a copy of your data in a portable format
  • Withdraw consent at any time

To exercise any of these rights, email us at contact@agentcraft.uk. We will respond within 30 days.

Cookies

We use a cookie consent banner. If you accept, we set the following:

  • cookie-consent (localStorage) — remembers your cookie preference
  • Google Analytics cookies (_ga, _gid) — only set if you accept analytics cookies

If you dismiss the cookie banner, no analytics cookies are set.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this page periodically.

Contact

If you have questions about this privacy policy or want to exercise your data rights, contact us at:

AgentCraft
contact@agentcraft.uk
Stratford-upon-Avon, United Kingdom

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data rights have been violated.